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Michael J. Morales

Dublin, CA 94568 | (510) 435-4989 | arts@michaeljmorales.com | www.michaeljmorales.com

  • SYNOPSIS:

    I am an extensively experienced Graphic Designer with solid expertise in designing and producing wide range of projects – from printed marketing materials, to corporate PowerPoint presentations, packaging design/concepts, UI/UX design, advertisement and web design. I have designed numerous projects for print and web, focusing on Presentation Graphics utilizing PowerPoint, Photoshop and Illustrator; as well as Excel and Word. Artistically illustrated products for instructional manuals used for packaging and corporate presentations.
  • EDUCATION:

    • CATIA V5 Fundamentals – Idex Solutions, Palo Alto, CA; 2012
    • Flash intro & advanced courses – Learn iT!, Santa Clara, CA; 2007
    • Flash beginning & advanced courses – UCSC extensions, Cupertino, CA; 2001
    • Digital Production Studio - Academy of Art College, San Francisco, CA; 1997
    • Computer Graphics Specialist Diploma - Silicon Valley College, Fremont, CA; 1997
    • General Studies - Chabot College, Hayward, CA; 1994
  • EXPERIENCE:

    Senior UI/UX Subject Matter Expert / San Jose, CA / Mar 2019 – Present
    Cisco Systems, Inc:

    • Providing support for CAST Communications and M&A Hub.
    • Advocate for the CAST organization and its offerings as among the best IT in the world by managing project elements requiring technical writing, graphic design, and marketing skills.
    • Interview topic experts to capture technical content for executive briefings to be presented to and by the CAST senior director, team directors, staff, and partners.
    • Provide guidance for executive briefings regarding technical content, message effectiveness, delivery, and customer reaction, and revise presentation content as appropriate.
    • Work closely with the CAST directors and staff to tackle a variety of organizationally important and time-sensitive communications projects, as needed, ranging from organizational change announcements to executive process documents, with attention to technical accuracy and a strong ear for personal tone.
    • Manage and build web content for and with multiple internal groups, including the creation of technical content and graphics, and evangelize common criteria across teams.
    • Manage the appearance and tone of executive and staff slide presentations, technical briefings, technical documentation, websites, and marketing collateral by creating or adapting appropriate vector and pixel art.
    • Manage photographic projects for events, products, and people, including acquisition or creation of props, signage, and other supporting artwork, as well as retouching, posting, printing, and displaying of photographs as necessary.

    Content Specialist / Sunnyvale, CA / Dec. 2018 – Feb. 2019
    Juniper Networks:

    • Transition from current sales asset management platform content to new platform.
    • Prepare the transition content from old branding to new branding colors, fonts and positioning.
    • Primary responsibility to transform PowerPoint files from previous templates to new 2019 template for sales asset management platform to have the most up-to-date format before launched in Q1.

    Digital Marketing Specialist / Alameda, CA / Sept 2017 – Sept 2018
    SFX Preferred Resorts:

    • Development and implement innovative marketing campaigns.
    • Translate complex data into graphics, graphs and text.
    • Creation of verification flow from brochures to email to landing pages.
    • Creating, maintaining performance and reporting analytics for all email marketing campaigns and social media initiatives.
    • Creating and editing outstanding copy for blog posts, emails, sales funnels and ad campaigns.
    • Engage in activities to increase participation, revenue and community brand awareness.
    • Maintaining multiple campaigns, with content rolling out constantly.
    • Work with IT team for development for email & web.
    • Social media channel management.

    Director of Graphic Design / Pleasanton, CA / May 2017 – July 2017
    SwitchMate Home LLC:

    • Work directly with Marketing Director and team to produce high level marketing pieces, retail packaging and collateral.
    • Create pre-press packaging files, point-of-sales, displays and other forms of in-store displays.
    • Design and create deliverables for internal and external purposes, both creative and corporate.
    • Produce and manage content and graphic design, from project inception to final delivery.
    • Integrate written and artistic messages to deliverables providing unified theme.

    GUI Engineer / Dublin, CA / Mar. 2016 – Oct. 2016
    Carl Zeiss Meditec:

    • Developing GUI screens for embedded applications from the given wireframes and style guides.
    • Creating prototype touch screens for user experience test groups.
    • Design medical data acquisition in R & D.
    • Illustrate functional icons for User Experience.
    • Creating Illustrator vector images to XAML code files.
    • Create and maintain brand identity.

    Graphic Designer / Milpitas, CA / Oct. 2012 – Dec. 2015
    Johnson & Johnson Diabetes Care Companies:

    • Responsible for the creative execution of integrated projects and initiatives from concept to production.
    • Managed Intranet site – formatting stories and images, adding content to different channels.
    • Work extensively with Communications, Marketing & JJDI World Wide Educations teams closely.
    • Create look and feel/concepts in support of online content, including simple graphics, flash components, etc.
    • Create and update interactive LCD screens with announcements.
    • Create interactive PDF newsletter for Sales & Marketing.
    • Create and update html email templates for news and announcements.
    • Provide PowerPoint presentation support for events and meetings.
    • Design and Manage newsletter design for a variety of channels.
    • Create intranet site newsletters.
    • Design and create tradeshow booth graphics.
  • Senior Contract Technical Illustrator / Palo Alto, CA / Feb. 2012 – Aug. 2012
    Tesla Motors:

    • Create illustrations on an in-vehicle display system for the Car & Driver Car of the year 2012 – The Model S, and also for iPad, web sites, and in various online and printed documents. Use 3D tools to convert CAD data into marketing illustration. Communicate with designers, technical authors, and engineers for understanding products and to create ideas to suit multiple outputs.
    • Work with 3rd party Technical Publications team and drive solutions.
    • Visit manufacturing sites to view equipment, tools, part’s and become intimately familiar with all necessary components for illustrations.

    PowerPoint Presentation Design / Independent Contractor / Oct. 2010 – Feb. 2011
    Camp Creative:

    • Designed numerous projects for Cisco Systems, focusing on Presentation Graphics utilizing PowerPoint, Photoshop and Illustrator; as well as projects in Excel and Word.
    • Designed detailed, as well as clean, straight-forward presentations while working within branding guidelines.

    Graphic Production Artist / Fremont, CA / May 2004 – Feb. 2010
    Logitech:

    • Created Illustrations of products for Quick Start Guides and Manuals
    • Created 3D rendered pdf's for package design reviews
    • Created and maintained consistent corporate colors & treatments of the logo guidelines
    • Responsible for Mice, Keyboards, and Video Graphic box files
    • Created translations for carton contents for Europe, Canada & French packages
    • Designed concepts of Reseller Ads
    • Recreated and updated all logo usage and placement
    • Worked on CMYK and 5 to 8 color DCS files for packaging
    • Created key-selling feature stickers for packaging
    • Created standard background templates and images for PowerPoint presentations
    • Worked with clients and sales personnel as a design consultant.

    Production Artist / Newark, CA / June 2003 – May 2004
    Beeline Group:

    • Created information sheets for HP colored ink jet printers and scanners
    • Created/designed several project work orders for Nike, Sony, HP and other major brands
    • Prepared final files for vendors
    • Created compositions and signage for store displays

    Senior Graphic Designer / Fremont, CA / Aug. 2000 – Aug. 2002
    Credence Systems:

    • Created a color palette standard used for presentations, Internal & external website
    • Responsible for maintaining graphic standards for corporate presentations
    • Responsible for quick turnaround designs and presentation updates
    • Designed & formatted quarterly company newsletter
    • Designed & created monthly covers for several design & engineering magazines
    • Updated external website
    • Created & updated Internal Marketing Communications website
    • Project manage several brochures on Credence products & technology
    • Designed event themes for customer experience
    • Continue business professional look throughout company’s Marketing Communications department

    Graphic Artist / Sunnyvale, CA / Nov. 1997 – July 2000
    NurseWeek:

    • Designed and created illustrations
    • Formatted page layouts and make text corrections
    • Produced CMYK color proofs and output CMYK plates
    • Created pages & gif animated buttons for company web site
    • Created advertisements, thumbnails and reduce pictures for the web
    • Contacted Service Bureau for specifications of the magazine
    • WAM!NET PDF mock-up and ads to Service Bureau
    • Traveled to Los Angeles and Portland, Oregon monthly to finalize the color proofs at the Service Bureau

  • SOFTWARE SKILLS:

    Photoshop, Illustrator, Acrobat, In Design, Quark Express, DreamWeaver, Axure RP Pro, HTML, MS Word, Excel, Flash, PowerPoint, Catia V5 Basics, Keynote, IBM Watson Campaign, Outlook Email Templates, and Final Cut Pro.
  • PROFESSIONAL SKILLS:

    Communication/Organization Skills
    Ability to establish goals and meet deadlines
    Ability to work independently and as a team player
    Pre-press experience proofing color, blue lines, and match prints
    Ability to work with 4 to 8 color files, CMYK and DCS
    Type 60 wpm, data entry, and ten-key
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